Natseven TV Sdn Bhd or better known as ntv7 is a terrestrial television channel in Malaysia for launched terrestrial based in Shah Alam, Selangor. It was officially launched it started began broadcasting nationwide on April 7, 1998. Its mission is to promote a happier and more enlightened Malaysia. Believing strongly in the provision of wholesome entertainment, good family and community values, good corporate citizenship, and the promotion of national integration, the station works on an appointment-based programming concept reflecting its philosophy of being "Saluran Ceria Anda".In 2005, Media Prima Berhad announced its acquisition of ntv7. Media Prima also owns 3 other private television stations in Malaysia has : TV3, 8TV & TV9 as well as a controlling stake in New Straits Times owner by New Straits Times Press (Malaysia) Sdn Bhd.
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